Photo credit: HGTV

For the fourth consecutive year, Belgard is a proud sponsor of the HGTV® Dream Home 2019. This sponsorship offers Belgard a great deal of exposure with the HGTV audience and not only adds credibility and equity to our brand, but also adds credibility to our partners in the industry who install our products. The HGTV Dream Home 2019 projects incorporate a great deal of marketing effort both through HGTV’s television programs and online presence, as well as through Belgard’s own marketing channels – marketing power that you can leverage in your own market.

FACE-TO-FACE

Whenever you are meeting with a new prospect and discussing the quality of your work and the materials that you use, be sure to mention that the Belgard hardscapes that you install come with a lifetime warranty and are installed in high profile show homes around the country, including the HGTV Dream Homes of the past four years. You can then encourage them to considering entering for their chance to win the HGTV Dream Home 2019 on HGTV.com through February 18. Then follow up with, “In the meantime, let’s talk about how we can create your dream outdoor space in your backyard.”

SOCIAL MEDIA

It’s always a good idea to have something new and fun to say on social media that can help keep your audience engaged with your brand. Here are some ideas of entertaining social media posts that also include “soft sell” tactics.

Social Media Post Idea #1

• Share this blog: Virtual Tour of the Outdoor Spaces of the HGTV® Dream Home 2019.
• Include this introduction: Looking for outdoor living makeover ideas? We install these same Belgard products and can create amazing spaces like this at your home.

Social Media Post Idea #2

• Share this blog: How Would the Outdoor Living Spaces of the HGTV® Dream Home 2019 Look in Your Backyard?
• Include this introduction: Use photos of your own home and Belgard’s online visualizer tool to experiment with your own dream outdoor designs. Then call us when you’re ready to bring your ideas to life!

Social Media Post Idea #3

• Share this Pinterest board: HGTV® Dream Home 2019 Pinterest Pins
• Include this introduction: Looking for ideas for upgrading your curb appeal or improving the functionality of your backyard? Check out this Belgard Pinterest board and call us to help you create your own dream outdoor designs.

DON’T MISS THE BEHIND-THE-BUILD EPSISODE!

Tune in to HGTV to see Belgard’s own Joe Raboine discussing the background on the design and installation of the Belgard outdoor living spaces at the HGTV Dream Home 2019. To stream the episode, visit Watch.HGTV.com.

HGTV, HGTV Dream Home, HGTV Dream Home Giveaway and their associated logos are trademarks of Scripps Networks, LLC.  Photos © 2018 Scripps Networks, LLC.  Used with permission; all rights reserved.