SUMMER MARKETING OPPORTUNITIES

Jun 29, 2020

Summer Marketing Opportunities

Belgard is putting a significant public relations and marketing effort behind two national summer events. Stretch your marketing dollars and take advantage of the national exposure by piggy-backing on these promotions in your local markets.

 

NATIONAL PROMOTION COMPONENTS

Both promotions will be backed by national public relations outreach to consumer publications and broadcast outlets. Inhouse marketing efforts will also be done through Belgard.com, the Outdoor Living by Belgard blog, the Outdoor Living by Belgard newsletter, and Belgard social media (Twitter, Facebook, Pinterest and YouTube). Marketing materials are also available in the Belgard Marketing Agency for local use by members of the Belgard Contractor Program.

 

JUNE/JULY – SUMMER GRILLING GIVEAWAY

(Promotional Window: June 20 – July 31, 2020)

July is “National Grilling Month.” Plus, more people are spending time at home this summer. Now is the perfect time to promote outdoor kitchens and grill islands. To prepare for this promotion, Belgard beefed up our Outdoor Kitchens and Outdoor Grill Islands Pinterest boards and is sending traffic to those boards by promoting them to the nearly 100,000 subscribers of our monthly Outdoor Living by Belgard newsletter. We are also doing cross-promotional activity with contest partner Omaha Steaks® to leverage their audience and national presence. Throughout the contest window, we will heavily promote the Bordeaux™ Series Grill Island tied in with our Grill Master Prize Package. The prize package includes:

  • A Bordeaux™ Series Grill Island kit
  • A year’s subscription to Omaha Steaks®
  • Grilling accessories

 

What to Do in Your Market

  • Throughout the contest window, use your social media to post photos of Belgard grill islands or outdoor kitchens you have installed, noting that July is National Grilling Month with tags like “Get ready for National Grilling Month” or “It’s National Grilling Month! Are you ready to grill with style?”
  • On any of your marketing efforts during the contest window, mention the Summer Grilling Giveaway promotion.
  • Use the hashtags #GrillingMonthGiveaway #GrillMastersUnite #UpYourGrillingGame.
  • Direct customers to register to win the prize package at www.Belgard.com/grill
  • Visit the Belgard Marketing Agency and type “grilling” into the search window for FREE digital downloads of flyers and social media ads.   

 

AUGUST 10 - NATIONAL S’MORES DAY

(Promotional Window: August 10 – 31, 2020)

Belgard will once again utilize the emotional appeal of fire features by asking newsletter and blog readers to submit their favorite fireside memories and s’mores recipes for our annual National S’mores Day promotion. The promotion will center on the Weston Stone™ Fire Pit Kit tied in with this year’s S’mores Day Giveaway prize package. We will also take advantage of this marketing opportunity to promote all Belgard fire pit kits and retaining wall products by focusing on fire pit and fireplace design ideas on the Outdoor Living by Belgard blog and throughout our social media. The pre-promo phase for this will begin mid-July. The prize package will include:

  • A Weston Stone™ Fire Pit Kit
  • A set of Adirondack chairs
  • A s’mores kit

 

What to Do in Your Market

  • Beginning mid-July and through August 10, use your social media to post photos of fire features you’ve installed, noting that August 10 is National S’mores Day with tags like “Get ready for National S’mores Day”.
  • On any of your marketing efforts during the contest window, mention the National S’mores Day Giveaway.
  • Use the hashtag #SmoresDayGiveaway.
  • Direct customers to register to win the prize package at www.Belgard.com/smores. The page will be updated with the 2020 promotion details by the end of July.
  • Visit the Belgard Marketing Agency for FREE digital downloads of contest flyers and social media ads. (available soon)